Habergerg, Rieple ,Strategic Management- Theory and Application, oxford ,2008.Ireland, Hoskinsson, Hitt, SM, Cengage, 2009.Wheelen & Hunger,Concepts in SM and Business Policy, Pearson Education, New Delhi, 2008.David ,Strategic Management Concepts and Cases, 12/e, PHI, 2008. Thompson, Gamble, Jain,Crafting and Executing Strategy: Concepts and Cases 14/e, TMH, 2009.S.P.Rao, Strategic Management- Text and Cases, Excel, 2008.SubbaRao, Strategic Management, Himalaya, 2009.
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STRATEGY EVALUATION AND CONTROL: Establishing strategic controls-Role of the strategist benchmarking to evaluate performance- strategic information systems-Guidelines for proper control- Strategic surveillance-strategic audit-strategy and Corporate Evaluation and feedback in the Indian and international context. DIVERSIFICATION STRATEGY: Types of diversification Strategies-related, unrelated business, Vertical and horizontal diversifications, concentric and conglomerate diversifications. GROWTH STRATEGY: TURNAROUND STRATEGY: Strategies for Mergers, Acquisitions, Takeovers and Joint Ventures.
STRATEGY IMPLEMENTATION: Strategy and Structure, Strategy and Leadership, Strategies for competing in Global markets and internet economy- Resource Allocation as a vital part of strategy- Planning systems for implementation. STRATEGY FORMULATION: Formulation of strategy at corporate, business and functional levels, Types of strategies: Offensive Strategy, Defensive strategy, Vertical integration, horizontal Strategy Tailoring strategy to fit specific industry and company situations. Market Life Cycle Model and Organizational Learning, and the Experience Curve. STRATEGIC ANALYSIS AND CHOICE: TOOLS AND TECHNIQUES: McKinsey 7’s Model – Porter’s Five Force Model, BCG Matrix, GE Model, TOWS Matrix. INTRODUCTION: Concepts in SM- Strategic Management as a process- Developing a strategic vision, Mission, Objectives, Policies-Factors that shape a company’s strategy-Concepts of Core Competence, Crafting a strategy for competitive advantage.ĮNVIRONMENTAL SCANNING: Industry and Competitive Analysis- Methods – Evaluating company resources and competitive capabilities-SWOT Analysis.
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